Press release

OC&C invests in new partners to drive rapid Asian growth

January 22, 2010

Global consulting firm OC&C Strategy Consultants announces further aggressive expansion of its Greater China practice electing 2 new partners based in Shanghai

OC&C is delighted to announce further aggressive expansion in Greater China with the election of Jeff Lin to join as Greater China Managing Partner to enhance professional service coverage and Richard McKenzie to further accelerate the growth OC&C's Consumer and Retail Practice. Jeff Lin joins OC&C after over 15 years of experience in top strategy consulting in Greater China, prior to consulting Jeff worked for Procter & Gamble in USA and Taiwan. In his 15 years Jeff has developed a particular expertise in industrial products, technology (high tech and green tech), and media and has extensive experience with supporting private equity firms in China and Asia. His domain of expertise includes corporate strategy, strategy-based operations improvement, investor support, and M&A/PMI.  Jeff has an MBA from the University of Chicago and also graduated from the National Taiwan University. Richard McKenzie joins the Greater China office from London as part of OC&C's continued investment to expand the Retail and Consumer practice in Asia. He has 14 years experience with OC&C and prior to coming to China headed OC&C's international retail practice. He worked on many of OC&C's cornerstone consumer goods and retail assignments gaining experience across a wide spectrum of sectors internationally. Richard graduated from Oxford University and holds a M.Phil. degree in Development Economics.

Commenting on the elections Jacques Penhirin head of OC&C Asia said “I am delighted two such outstanding partners have joined to drive the next phase of OC&C's growth in Greater China and help us further serve our client's needs.   Jeff has excellent experience building other successful consulting firms in China, and has an unparalleled understanding of our Client's needs in China.  Richard's expertise in the retail and consumer space in Europe will add enormous value to our clients here and will drive our practice to the next level.”


About OC&C Strategy Consultants

OC&C Strategy Consultants (OC&C) is a leading global management consulting firm founded in 1987 in London and with 13 offices and more than 50 partners we worked in over 45 countries worldwide. We partner with our clients and take a pragmatic approach in our analyses, focusing on creating value and achieving tangible results. Our client roster includes some of the largest corporations in the world and we serve corporate and private equity firms across a range of industries incl. consumer goods, retail & distribution, media & telecoms and business services.