India had been on a dream run for the last three years.

However, the FMCG industry in India was poised for a challenging year battling the global downturn.

In 2008, the FMCG industry worldwide faced unprecedented swings in external factors that included food price inflation, crude price hikes and economic downturn. The key question is will FMCG companies in India remain insulated from the recessionary trends during the coming financial year.

RECALIBRATE TO WIN analyses the past performance of selected FMCG companies in India  and lays down the framework to assess growth. In the wake of financial recession, OC&C evaluates how companies should react to the changing environment,  which strategies need to be retained in future and which strategies need to be recalibrated going forward.

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