I love challenges and for me strategy consulting represents exciting projects, interesting and demanding clients as well as constantly new and complex questions. Your learning curve is extremely high, from the beginning you can discuss with important decision makers and present your results to them - A quality which only strategy consulting offers to job entrants.
I choose OC&C because of the environment and the people. From the first interview on I had the impression that people in OC&C are different, and after 2.5 years I definitely can say that this impression was right. Meanwhile, a huge part of people are not only colleagues but also now friends.
I think that you only can perform the best when you feel good and comfortable in a company. Feeling good and comfortable should be an important decision criterion while choosing a company.