Retailing has become the bellwether of the economy, with movements scrutinised daily. In this thought provoking analysis, OC&C’s Worldwide Managing Partner, Michael Jary, looks at the features that will emerge in the retail landscape in the next three to five years as well as over a longer fifteen-year period. His main argument is that, despite the panic and upheaval, recessions are learning periods. And that by paying close attention to trend forecasts, retailers can seize opportunities to transform positions for the longer term.

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