Based on public market data and internal sector expertise generated through numerous projects in the construction industry, OC&C Strategy Consultants has again prepared an industry outlook for the German building construction sector.

We assume that after a market decline in 2009, the German building construction sector will stabilise in 2010 and grow slowly in the forthcoming years. In concrete figures, we forecast a market development of -0.1% for 2010 and 0.6% and 0.5% respectively for the next two years. However, the underlying trends in the various market segments are heterogeneous: In the new building segment we expect a stable residential market this year; while the non-residential market will start a slow recovery from 2011 onwards. In the renovation segment, we assume a stable to slowly rising market in all areas.The companies in the building construction industry have to prepare for an overall slow market recovery with different trends in the various market segments. Consequently, market pressure will remain high and the challenge for market players will be to take appropriate measures to secure both market position and profitability. Levers to win the challenge are presented in our industry outlook 2010.

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