数字的
OC&C集结了不同行业、不同职能的专家，致力于解决客户的高优先级数字化业务问题。我们融合各领域专业知识，为客户量身定制创新型解决方案，应对客户的当务之急。
我们能够帮助客户解决以下核心业务问题：
寻找最佳发展战略？
从初创阶段到扩张阶段，我们企业的发展战略各有不同。为客户拟定战略，正是我们的核心业务。我们与数字化领域的初创企业和跨国巨头均有合作，见证了许多客户的发展历程。
准备并购、出售公开募股？
我们是并购领域的专家，曾参与投资周期的各个阶段，为私募资方和企业提供各类支持——从评估潜在投资标的，到寻找中小型投资方或主要投资方，再到首次公开募股，我们的团队已开发出专门的工具体系，解答数字化业务买卖双方关注的一系列问题。
准备进军国际市场？
数字化企业的机遇比比皆是——而国际化扩张也带来了独特挑战，解决问题的关键在于市场拓展战略、价值主张和运营模式。我们将帮助客户解答核心战略问题，跟进落实计划。我们已在全球各大主要市场积累了丰富的一手经验，能够为客户量身定制切实可行的战略。
推出全新价值主张？
无论是原生数字化企业还是正在推行数字化的线下企业，都能够在我们的帮助下准确判断目标客户群体的需求，并且建立合适的价值主张。我们拥有行业领先的洞察力，深谙客户需求。我们能够建立有效的客户画像，围绕这些信息设计价值主张和战略。
准备优化你的营销手段？
我们深耕销售和营销领域，拥有丰富的专业知识——营销分析、销售团队效率、定价策略等等。
重新考虑消费者程？
我们与数字化企业合作，帮助企业了解消费者需求，保证企业在消费者全链路上能够满足消费者需求。对多数企业而言，这是个双向促进的过程——我们经常帮助数字化企业有效拓展线下业务，以此更好的支持线上业务发展。数字化企业可以借此拓展线下业务，反哺线上业务。
改造您的运营模式？
正确的运营模式是落实数字化策略的重点。
对于主营数字化业务的企业而言，数据和数字化信息是企业运营模式和组织形式的核心。然而，从初创企业进化为成熟的跨国企业并非轻而易举。我们可以帮助原生数字化企业拓展规模，打造适合的工具、运营模式和组织形式，助力企业更上一层楼。
如果企业的核心业务植根于线下，我们能够促进企业运营模式转型，建设数字化业务，确保企业满足客户高速发展的需求。如果企业的核心业务植根于线上，我们能够推进专业化和规模化，帮助企业拓展业务。
我们在数字领域的经验和客户群横跨五个领域：
我们的跨行业数字化团队集结了经验丰富的专家，帮助企业掌驭当今的数字化浪潮，从而扩大规模，蓬勃发展。
我们的思考
Calmer Waters Ahead?
As we emerge from our post-Covid era, travel has walked a turbulent recovery path. Multiple barriers such as high-cost inflation, labour shortages and global conflicts have intersected to create a slow return to normality, both for consumers and operators. However, our joint research partnership with global investment bank and M&A specialist Harris Williams predicts there are calmer waters ahead for the global travel industry.
The Future of Personalised Pricing
As an approach to price management, personalised pricing accounts for the fact that each customer has a unique set of needs and behaviours, with their own specific decision-making journey that will differ from person to person. Great personalised pricing optimises price on a one-to-one basis, to acquire the right customers at the greatest level of overall profit and deliver them the best experience for them.
Cybersecurity's next winners
Cyber security is notoriously high-growth and acyclical so it rightly attracts significant attention from investors. However, the space is increasingly complex and rapidly changing. Based on our recent work, two categories in particular stand out for the potential to generate significant returns: Specialist Service Partners and Managed Service Providers (MSPs)/Value Added Resellers (VARs).
Cybersecurity’s next winners – Specialist Service Partners and MSPs/VARS
Cyber security is notoriously high-growth and acyclical so it rightly attracts significant attention from investors. However, the space is increasingly complex and rapidly changing - the goalposts keep moving for traditional business models and while some will come under pressure, others are especially well placed to win going forward.
Facing the Fashion Future
Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. Our report identifies five long-term trends for apparel businesses to align to when considering scale and growth for their future.
Private Equity & Transactions 2023
A summary of 2023 Private Equity & Transactions activity by sector.
The next wave of Digital Marketplaces
In our second marketplaces annual report, we’ve conducted a major study of the world's top 250 digital marketplaces by gross merchandise value (GMV) to understand how they’ve been evolving in a post-pandemic area.
Building loyalty through paid memberships & subscriptions
Memberships and subscription products are part of a broad array of loyalty-enhancing solutions and an increasing number of travel, leisure, and hospitality businesses are launching their own. In our latest insight we delve into the current offerings in the market, examine consumer motivations, and, most importantly, shed light on what it really takes to make a loyalty programme commercially valuable.
The OC&C Global 50 2023
2022 was a year of rampant inflation – but the largest consumer goods businesses were able to drive record revenue growth by successfully passing on significant price increases. Organic volumes also remained consistent, up 0.8% from last year, but this wasn’t enough for businesses to fully escape the impact of rapidly rising input costs… Our annual OC&C Global 50 report, now in its 21st year, is an independent snapshot of the financial performance of these businesses.
Mind the Gap
Structural skill gaps faced by businesses today are driving a change in approach to learning and development (L&D), fast. This includes both what the learning goals are, as well as how that learning occurs. A number of key human capital challenges - low productivity, difficulties recruiting & retaining talent, alongside a shortening tech cycle – and a need to drive mission-critical digital transformations are putting skill development at the top of the C-suite agenda.
Generative AI in Consumer Media & Internet
We all know that Gen. AI is the most disruptive innovation since the birth of the internet – the question is, what does that mean for your business? There are an ever-growing number of ways Gen. AI can be deployed in consumer media. These can present valuable opportunities for those to deploy it to their advantage, but it can also pose an existential threat to some businesses unless they act fast.
Riding the AI wave in Travel and Accommodation
Last week, our Travel and Accommodation team hosted a breakfast discussion with industry leaders, exploring how AI is impacting the sector and how brands can capitalise on this. We’ve identified 5 key takeaways from the event to help inform businesses in their approach – both immediate and long-term - to riding the AI wave.
7 key pieces of advice for Private Equity Funds
We attended the leading Private Equity Insights conference in Warsaw, Poland in May. During the panel, Partner Bartek Krawczyk focused on sharing best practice from other private equity markets, that you might want to discuss further and test in your organizations.
Next Generation Operating Models
Brands continue to find themselves under pressure from all directions. Cost inflation, staff shortages, and ever-changing customer needs are all contributing to margin compression, which is quickly rising to unsustainable levels. While increasing consumption has offered some relief to the sector, as ESG increasingly influences consumer decisions volumes are expected to slow or stagnate.
Nurturing Loyalty in China
Consumers in China are hugely committed to loyalty programs, with 2/3rds of residents enrolled in 15+ programs, and 80%+ willing to pay for an enhanced Membership product. For retailers, leisure operators and brands the benefits of a strong loyalty proposition are clear - 60% of those enrolled are more likely to recommend the company, purchase more frequently, and engage with the brand more.
The Future of the Car Dealer
Vehicle dealers are in the midst of significant change as the actions and priorities of consumers, OEMs and the government are transforming the future of vehicle distribution in all markets driving consolidation, multi-channel digitisation of consumer journeys and EV adoption.